Amazon News and Trends – unBoxed 2022:

Recently, our team had the opportunity to attend unBoxed 2022, an annual Amazon Ads conference, where advertising experts across the board gathered to talk strategy as the future of eCommerce and consumer behavior continues to evolve. To improve the seller experience for advertisers, Amazon unveiled new features and capabilities and we pulled 12 of the biggest updates for you here.

 

Tune in as John Ghiorso, SVP of eCommerce at Media.Monks, covers the following 12 updates: 

1. Amazon Live
2. Sponsored Products: performance recommendations 
3. Sponsored Products: campaign presets 
4. Rewarded Sponsored Display
5. Sponsored Display: Twitch and non-endemic businesses
6. Sponsored Display: Brand Store traffic
7. Sponsored Display video creative enhancements
8. Amazon Demand-Side-Platform: performance enhancements 
9. Digital Signage Ads
10. Streaming TV ads 
11. Marketing Stream
12. Amazon Marketing Cloud

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Read the full article here.