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Amazon announced it is rolling out free one-day shipping throughout 2019 to its Prime members. This is exciting news for the retail industry and reinforces the importance of brands having their product “Prime eligible” on Amazon.
Amazon originally set the bar high with free two-day shipping for Prime members, which caused other e-commerce retailers to play catch up. Now that free 2-day shipping and same-day in-store pickup has become somewhat standard for major online retailers, Amazon is raising the bar again by offering free one-day shipping.
John Ghiorso, CEO, and Kyle Olson, Director of Client Success, discuss what this means for brands and the impact it will have on their Amazon sales channel.
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