In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks.

When household consumer brands struggle in the eCommerce world, a window for disruptor brands opens as a result. John and Aisha discuss what this could mean for the future of eCommerce across the board.

The two muse about the current CPG landscape and Aisha notes “a lot of these CPG’s have been around since the era of true advertising.” Subsequently, their content reflects the decades of commitment to branding and meaningful messaging. Later on in the episode, John and Aisha talk direct-to-consumer and where it should fit in your brand’s eCommerce strategy.

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