Amazon Display Advertising
We skillfully craft and manage Amazon Demand Side Platform (DSP) strategies that leverage Amazon’s customer data to reach a highly targeted audience across the web, including customers who searched for, viewed or purchased your product or a competitor’s product.
Google knows what you search for, but Amazon knows what you buy. Amazon Display Advertising (DSP) allows brands to leverage that valuable audience data to reach a highly targeted audience on and off of Amazon. Whether it’s the “likely” customer or the customer who has done everything except for purchase, Amazon DSP is a highly effective tool that can be successfully utilized across the entire marketing funnel.
Build Your Own Audience
With Amazon DSP, you can access up to 10x the audience of Amazon alone to rapidly increase brand visibility and grow your incremental sales.
Whether re-engaging your trusted customers or introducing your products to customers of a competing brand, we build strategies that accomplish a variety of outcomes for your business.
Retarget Your Customers
We re-engage with customers who have viewed your product detail pages or who have purchased your products in the past.Prospect New Customers
We leverage Amazon’s shopper behavior data to get your advertisements in front of a hyper-targeted audience in the market to purchase your product.Conquest Competitors' Customers
We advertise across the web to customers who are actively searching or engaging with competitors’ products.
Complete Visibility into the Customer Journey
With customer data comes insight about their journey on the marketplace. Better understanding this journey allows you to send the right message to the right customer at the right place and time.
We combine Amazon DSP and Sponsored Advertising into a single reporting lens for intelligent insight into how shoppers interact with your brand and products during their journey.
Greater Data for Greater Visibility
We give you a data-driven understanding of your customer’s journey through the platform, from preliminary searches to the moment of purchase.Full-Funnel Advertising Across Platforms
We link in Amazon DSP and Amazon Sponsored Advertising into a single dashboard to make decisions based on the broad performance of your advertising investment in whole.The Right Message at the Right Time
We cater advertising to the customer’s place in the purchasing journey, driving traffic to both brand stores and specific product detail pages.
Guide to Amazon DSP Advertising
Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
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