Canada is one of the fastest-growing eCommerce markets among all Western countries. According to eMarketer, eCommerce in Canada grew 20.7% in 2020, reaching CA$52.04 billion. That’s equal to roughly 8% of all Canadian retail. The rapid growth was accelerated by a massive shift to online shopping due to physical restrictions associated with COVID-19. The percentage of Canadian consumers who make at least 40% of their purchases online rose to 19% by April 2020, compared to just 8% prior to the pandemic.
Much like the US eCommerce market, Amazon is the dominant eRetailer in Canada with around 135 million monthly visits. Brands that hope to capture the growth of Canada’s eCommerce market must first dominate the Amazon Canada platform.
In this candid conversation, we will explore how data, content, digital media, and operations come together in a strategy built for maximum brand growth. With perspectives from thought leaders across the S4Capital ecosystem, learn about unique opportunities that will give you a competitive edge.
Karleigh Roberts came to Orca Pacific after spending three and a half years at Amazon with experience primarily focused on Marketplace. She started on the Home Innovation Team focusing on furniture, Dropship, and catalog creation for 1P Vendors. Karleigh then moved to the Amazon Exclusives team as an Account Manager where she worked with Hardlines & Consumables 3P startups with a Sponsored Products SME-ship.
At Orca Pacific, Karleigh uses her extensive understanding of the Amazon platform to provide strategic guidance for clients. She specializes in marketing strategies for new product launches and providing data-driven solutions that maximize clients’ long-term success on Amazon.
Chris has worked in the digital marketing industry for over ten years across performance media and the technology powering it.
Before joining MightyHive as Canada’s Director of Account Operations, Chris spent ten years working with several of Canada’s leading publishers. He helped monetize digital content and built revenue-driving digital products. Along the way, Chris has spent time at some of Canada’s largest digital agencies and has helped launch and grow several smaller ones.
Ryan Ladisa is an accredited executive growth leader with an accomplished track record of creating, establishing, and executing go-to-market strategies for global advertising and technology companies. With expertise in marketing and the programmatic ecosystem, Ryan delivers financial and operational results through bespoke commercial agreements, educating all agency and client direct stakeholders by simplifying the path to success. For more than 20 years, Ryan has helped large media organizations migrate their investments into programmatic marketplaces by consultative selling and delivering the highest standards of customer service, accountability, and innovation. Solution-oriented and customer-obsessed, Ryan is currently SVP Growth at MediaMonks, where he nurtures internal and external relationships in North America to unlock growth through unconventional thinking and agility. Before joining MediaMonks, Ryan held business development leadership roles at GumGum and Videology, where he diversified and unlocked new revenue streams to accelerate growth.
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