Founder and CEO of Orca Pacific, a full-service Amazon agency that brings cutting-edge strategies and managed services to over 100 industry-leading brands such as Reebok, Godiva, Levi, and Mars.
After a decade of studying Amazon, John has built a reputation for approximating industry reaction and forecasting shifts within the Amazon marketplace. His insights have been featured in publications like The Wall Street Journal, Forbes, Vox, Modern Retail and Digiday.
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]
Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]
Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]
Selling through Amazon offers a number of options for sellers–including the “Fulfillment by Amazon,” or FBA, option. Many sellers find that this is an effective and efficient way to distribute products to their buyers. Unfortunately, it’s not always that easy. Is Fulfillment by Amazon really worth it? Can sellers still get their money’s worth when […]
Are you taking full advantage of your Amazon product detail pages? As a vendor, one of the biggest factors to increasing conversion rates on your product detail page is the inclusion of Amazon A+ Content. Amazon’s own research and analytics shows that A+ Enhanced Marketing Content increases product sales by an average of 3-10%, giving brands a […]