Karleigh Roberts came to Orca Pacific after spending three and a half years at Amazon with experience primarily focused in Marketplace. She started on the Home Innovation Team focusing on furniture, Dropship, and catalog creation for 1P Vendors. Karleigh then moved to the Amazon Exclusives team as an Account Manager where she worked with Hardlines & Consumables 3P startups with a Sponsored Products SME-ship. At Orca Pacific, Karleigh uses her extensive understanding of the Amazon platform to provide strategic guidance for clients.
Outside of work, Karleigh enjoys snowmobiling/snowboarding, yoga, pretending she’s a great cook, and hiking with her husky!
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.
In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]