As an Amazon seller, you’re likely aware of the tremendous competition on the platform and wonder how to stand out from the crowd. It can be challenging to justify advertising investments and marketing during tough economic times, but boosting your Amazon brand awareness is crucial with rising competition. These tips will enable you to differentiate […]
If you are selling on Amazon, you may find yourself scratching your head wondering why your competitors are outranking and outselling you. An important component of succeeding as an Amazon seller is to market your products through Sponsored Ads, A+ Content, Basic Content, etc. Read about Amazon Advertising here. That said, crafting a product listing to persuade shoppers to choose your product over your competitors requires an in-depth understanding of testing methods and analyzing results. Since this is not a one-time task, it is critical to run A/B testing on various elements of your listing and identify which version performs best.
Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]
To successfully grow a business, it’s important to understand the customer’s journey and overall experience. When it comes to Amazon, the best way to own the customer journey starts by building an Amazon Brand Store. Amazon Brand Stores are digital storefronts that help strengthen credibility and increase brand value. Customization is made easy through predesigned […]
High conversions are critical metrics for success when selling on Amazon. Content strategy plays a key role in organic traffic, customer conversions and ultimately product sales. A+ content allows sellers to highlight products and share their brand story by adding pre-formatted text and image-based modules to the detail page for their products. Leveraging A+ content […]
Manage Your Customer Engagement (MYCE) is a new Amazon program that lets brands send marketing emails directly to Amazon customers.
Orca Pacific is excited to announce that we can now offer content syndication services through Syndigo’s Content Experience Hub. With this new capability, we can help our clients syndicate their product and brand content across a wide range of eRetailers including Walmart, Target, Wayfair, Costco, Walgreens, and many more. From hero images to comparison charts […]
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]