Many consumers have, at one time or another, accidentally purchased a not-so-authentic product online. These counterfeit items create negative outcomes for both brands and consumers. So earlier this year, Amazon assembled a new global team called the Counterfeit Crimes Unit dedicated to investigating, finding, and launching legal action and criminal referrals against counterfeiters. The multi-disciplinary […]
The Amazon marketplace can often be viewed as a convoluted channel to sell your products online; and with the ever changing rules, it can be challenging to develop brand advocacy and obtain the high margins you deserve. Find the perfect balance of developing your direct to consumer store, and selling on Amazon to grow your […]