In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]
The pandemic has accelerated the inevitable rise of online shopping around the world. Record numbers of shoppers worldwide are turning to Amazon for the very first time to fulfill their everyday buying needs. In response, brands of all categories and sizes have recognized the surge of global traffic as an opportunity to utilize Amazon’s vast […]
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]
Get actionable advice for protecting your top line and leveraging new opportunities on the Amazon platform. Thursday, April 30th at 11 am (PST) / 1 pm (EST).
Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.
The novel coronavirus (COVID-19) is undoubtedly shaking the world of retail, creating massive disruptions in supply and volatile shifts in demand. As social distancing increases, brands, retailers, and manufactures are left feeling uncertain about the future of commerce.
A list of eCommerce resources that include podcasts, blogs, newsletters, videos, and books that are ideal for busy people.
Understand What You Should Consider When it Comes to Choosing Between Vendor Central vs. Seller Central Amazon.
Your customers are talking to you, but are you listening? If you’re not regularly monitoring your Amazon reviews, you’re missing key information that should be informing your brand strategy. We all love positive ratings, but a negative review can really hurt. After all, you work hard to build your brand and create products that customers […]