Project Zero, Amazon’s brand protection program meant to “drive counterfeits to zero”, is now open to all eligible brands. Project Zero is meant to empower brands with means to take action.
The Amazon marketplace can often be viewed as a convoluted channel to sell your products online; and with the ever changing rules, it can be challenging to develop brand advocacy and obtain the high margins you deserve. Find the perfect balance of developing your direct to consumer store, and selling on Amazon to grow your […]
The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.
Your customers are talking to you, but are you listening? If you’re not regularly monitoring your Amazon reviews, you’re missing key information that should be informing your brand strategy. We all love positive ratings, but a negative review can really hurt. After all, you work hard to build your brand and create products that customers […]
Information about setting up Seller Central accounts is everywhere. Yet there is a distinct difference between starting fresh as a 3P seller and transitioning a current 1P business (especially when your vendor sales make up a significant portion of your overall revenue). Starting from scratch means missing out on a significant amount of sales during […]
Over the last two years, the Amazon B2B program has quietly grown by a multiple of 10. That’s right—Amazon Business has ballooned from $1 billion to well over $10 billion in sales. What’s even crazier? They’re just getting started. With Amazon, the “next big thing” isn’t always what’s most obvious. Brands often overlook the programs […]
Amazon has been looking for ways to increase its private label business for some time now. New household and clothing brands have emerged at the forefront of these efforts, but the company still pushed for more opportunities last year. Amazon has employed multiple tactics in order to expand the exclusive products it has to offer […]
Businesses have the option of working with Amazon in one of two ways– as either a 3P seller or a 1P vendor. Sellers are retailers who use the Amazon marketplace to sell products directly to consumers. Vendors, on the other hand, are invited to sell to Amazon through wholesale and they handle the selling process […]
The holiday season is closer than you think–and as an Amazon Seller, it’s critical that you start planning early. If you’re planning to sell products on Amazon during the holiday season, it’s important to have a solid plan of action that will allow you to improve your selling strategy and make it easier for you […]