Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]
We are excited to announce that Orca Pacific can now offer Sponsored Advertising services for an expanded list of retailers including Target, Staples, Macy’s, CVS, and more. This is in addition to our recent expansion to Walmart and Instacart advertising services. This expansion of advertising services is a continuation of the momentum that we have […]
Orca Pacific is now offering Sponsored Advertising services for Walmart.com and Instacart. For the very first time, we are going beyond the Amazon marketplace to help brands reach customers across the broader eCommerce landscape. This expansion of services is a continuation of the momentum that we’ve been building over the past 12 years, including the […]
The pandemic has accelerated the inevitable rise of online shopping around the world. Record numbers of shoppers worldwide are turning to Amazon for the very first time to fulfill their everyday buying needs. In response, brands of all categories and sizes have recognized the surge of global traffic as an opportunity to utilize Amazon’s vast […]
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]
The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.