Media.Monks is thrilled to be attending Amazon Accelerate 2023. This premier annual seller conference will be held on September 13-14th in Seattle. Will we see you there? Let us know by filling out this form and let’s connect.
As an Amazon seller, you’re likely aware of the tremendous competition on the platform and wonder how to stand out from the crowd. It can be challenging to justify advertising investments and marketing during tough economic times, but boosting your Amazon brand awareness is crucial with rising competition. These tips will enable you to differentiate […]
Due to Amazon’s continued success, sellers and vendors must actively optimize their advertising strategy to keep up with the competition and demand. At Orca Pacific, we work with our clients to mitigate challenges they face and optimize their advertising strategies to outrank competitors, increase sales, and reduce ACoS. In 2018, Amazon Advertising was launched as […]
The annual Amazon Prime Day event proves to be one of the biggest eCommerce shopping events of the year, outperforming Black Friday and Cyber Monday. In fact, some retailers will offer sales during Prime Day to compete with Amazon sellers. Prime Day total sales exceeded $11 billion last year, providing a huge opportunity for sellers […]
Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]
To successfully grow a business, it’s important to understand the customer’s journey and overall experience. When it comes to Amazon, the best way to own the customer journey starts by building an Amazon Brand Store. Amazon Brand Stores are digital storefronts that help strengthen credibility and increase brand value. Customization is made easy through predesigned […]
Amazon OTT utilizes Amazon’s own demand-side platform (DSP) to programmatically distribute video ads throughout Amazon’s vast media network.
In a recent article, I compared launching products on Amazon to being tossed into the cockpit of a plane in flight. The metaphor resonated with a number of readers who have since requested a full “flight plan” to keep them from falling out of the sky. Specifically, brands wanted to know more about the programs […]
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]