Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Due to Amazon’s continued success, sellers and vendors must actively optimize their advertising strategy to keep up with the competition and demand. At Orca Pacific, we work with our clients to mitigate challenges they face and optimize their advertising strategies to outrank competitors, increase sales, and reduce ACoS. In 2018, Amazon Advertising was launched as […]
Amazon OTT utilizes Amazon’s own demand-side platform (DSP) to programmatically distribute video ads throughout Amazon’s vast media network.
Amazon’s reputation for being a low-price leader leaves many premium brands feeling apprehensive about offering higher-priced products on the platform. However, data shows that customers of all types shop on Amazon, including those who place increased value on brand, product quality, sustainability, and more. According to our 2020 Amazon Prime Member Survey, over 60% of […]