As an Amazon seller, you’re likely aware of the tremendous competition on the platform and wonder how to stand out from the crowd. It can be challenging to justify advertising investments and marketing during tough economic times, but boosting your Amazon brand awareness is crucial with rising competition. These tips will enable you to differentiate […]
To become a successful Amazon seller, you must have extensive knowledge, time, and energy. Due to the platform’s complex nature, there are various misconceptions that can derail your sales strategy. Our Amazon experts outlined the top 4 misconceptions and how you can strategize for success on the platform – Misconception 1 – There is no […]
If you are selling on Amazon, you may find yourself scratching your head wondering why your competitors are outranking and outselling you. An important component of succeeding as an Amazon seller is to market your products through Sponsored Ads, A+ Content, Basic Content, etc. Read about Amazon Advertising here. That said, crafting a product listing to persuade shoppers to choose your product over your competitors requires an in-depth understanding of testing methods and analyzing results. Since this is not a one-time task, it is critical to run A/B testing on various elements of your listing and identify which version performs best.
Due to Amazon’s continued success, sellers and vendors must actively optimize their advertising strategy to keep up with the competition and demand. At Orca Pacific, we work with our clients to mitigate challenges they face and optimize their advertising strategies to outrank competitors, increase sales, and reduce ACoS. In 2018, Amazon Advertising was launched as […]
Launching a new product on Amazon is like being thrown into the cockpit of a plane in flight. There are dozens of levers and flashing buttons but no clear indication of how to stay in the air.
Advertisers should be taking a close look at how they can adjust their strategies to promote congruence with their supply situation, maximize their profits, and capture new opportunities on the platform.
Your customers are talking to you, but are you listening? If you’re not regularly monitoring your Amazon reviews, you’re missing key information that should be informing your brand strategy. We all love positive ratings, but a negative review can really hurt. After all, you work hard to build your brand and create products that customers […]