Amazon DSP is a demand-side platform that allows buyers of digital advertising inventory to manage multiple ad and data exchange accounts through a single interface. Amazon Demand-Side Platform offers power and flexibility by providing brands the ability to self-manage programmatic digital media campaigns which means advertisers have extensive opportunities to drive awareness, consideration and sales on and off the Amazon platform.
Amazon entered the market in the early 2000s and has greatly expanded over the years, becoming one of the largest eCommerce retailers in the market. As Amazon continues to grow, more and more Amazon sellers are starting to strategize different ways to keep up with the competition. Some might need assistance in strategizing their efforts […]
The Amazon Attribution Console brings together shopping and sales impact analysis across search, social media, display, and email media. The reporting gives advertisers a full picture of how their digital media channels are impacting consumer discovery, research and purchasing of their products on Amazon.
Are you taking full advantage of your Amazon product detail pages? As a vendor, one of the biggest factors to increasing conversion rates on your product detail page is the inclusion of Amazon A+ Content. Amazon’s own research and analytics shows that A+ Enhanced Marketing Content increases product sales by an average of 3-10%, giving brands a […]
You’ve taken the first steps to start growing your business on Amazon, but you know there’s room to improve: not just selling through Amazon, but advertising and becoming a real player on the platform. It’s a good idea—proper use of Amazon Advertising is an incredibly effective way of driving sales through the site. Amazon Sponsored Brand Ads are […]
When you invest in Amazon Marketing Services, you want to be sure that you’re getting the highest possible return on your investment. There are plenty of easy ways to boost your sales through AMS, but you want to make every marketing dollar count. You want to improve your Amazon Marketing Services ROI. Amazon is one […]
Prime Day 2018 is almost here, and with it, the need to advertise. You want your business to reap all the advantages of one of the biggest Amazon shopping days of the year–and using the right advertising strategies will transform your efforts and make it possible for you to better reach your target audience. These […]