Many consumers have, at one time or another, accidentally purchased a not-so-authentic product online. These counterfeit items create negative outcomes for both brands and consumers. So earlier this year, Amazon assembled a new global team called the Counterfeit Crimes Unit dedicated to investigating, finding, and launching legal action and criminal referrals against counterfeiters. The multi-disciplinary […]
Project Zero, Amazon’s brand protection program meant to “drive counterfeits to zero”, is now open to all eligible brands. Project Zero is meant to empower brands with means to take action.