In episode 8, John speaks with Steve Weiss, Founder & CEO of MuteSix. Their conversation explores the changing landscape of DTC eCommerce marketing due to COVID-19. They talk about how consumer ideology has shifted from aspirational to survival and how brands can pivot their messaging to better relate to customers. They also discuss how digital ad spend has changed and what that means for eCommerce. This episode includes a number of new opportunities brands can leverage to connect with new and existing customers through DTC and other digital channels.

About the Guest

Steve is a lifelong entrepreneur, marketer, and the Founder and CEO of MuteSix, an iProspect Company, and an award-winning, full-funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture, and growth of the creative agency that has generated over a billion dollars in trackable revenue for its clients.

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