eCommerce Deep Dive Podcast with John Ghiorso | Page 2 of 8

eCommerce Deep Dive with John Ghiorso

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major platforms.

Hosted by John Ghiorso

John Ghiorso is an eCommerce thought leader with a reputation for articulating industry perspective and forecasting shifts within the Amazon marketplace. He is the founder and CEO of Orca Pacific, a full-service agency dedicated to growing the Amazon business of consumer product brands. He leads a team of over 50 former Amazonians and industry experts who develop digital marketing strategies on the cutting edge of eCommerce. John’s insights have been featured in prestigious publications such as The Wall Street Journal, The Washington Post, Vox, Modern Retail, and Digiday. He speaks at mainstream industry events on a range of topics from retail and advertising strategies to the future of eCommerce.

eCommerce Deep Dive Podcast with John Ghiorso

Amazon News & Trends: February 2022

Episode 59

In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022.

He discusses Amazon’s updated brick-and-mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long-awaited feature in Sponsored Ads portfolios, the new Brand Story A+ module, and much more!

Amazon News & Trends: January 2022

Episode 58

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022. They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!

Amazon News & Trends: November and December 2021

Episode 57

In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021.Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly program, the addition of a new payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.

Amazon News & Trends: October 2021

Episode 56

In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O‘Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle. Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more. Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.