Should You Increase Your Amazon Ad Budget?

Article by: Jon Piehl

September 07, 2019

• Advertising

Amazon isn’t like other retails. Therefore, your marketing budget strategy for Amazon shouldn’t be the same as with other retailers. The KPIs available through Amazon that allows you to measure incremental growth as you increase your advertising budget. John Ghiorso, CEO of Orca Pacific, explains how brands should be increasing their advertising budgets on Amazon to maximize their growth potential.